working in New York for a couple of years or 
Hollywood for a while and you want to come 
home—that he knew here he was home.


Q:  When is McLuhan at his best, his most relevant?

A:  Well, I think he is at his best in The Gutenberg  
Galaxy . That to me remains the most rewarding 
read. Understanding Media   is somewhere between 
that and the later pop books he did in paperback, 
which are the point in which he gets distracted into 
his public mode more than I like to see. Even as I 
say that I not sure if I’m right. I’m not sure that